Scaling Creativity Through Systemic Design

Built a full marketing campaign for a vinyl toy launch by starting with the physical object and designing a scalable creative workflow around it. I photographed the toy from multiple angles, built a consistent digital turnaround, then used that foundation to rapidly explore hundreds of visual directions while keeping the product impeccably on-model. From there, it became a process of curation, motion, and refinement — selecting the strongest frames, animating them, and cutting the final edit. This isn’t about replacing the process.
It’s about building systems that scale creativity. Tools used: Weavy, Nano Banana, Kling